What is marketing?

Digital-Marketing-in-Pakistan

Before understanding what digital marketing is, it's important to understand the goals of marketing itself. 


What is its function and what is it for?

 

Marketing actions make it possible to make products or services known and to increase their visibility with a target audience. 

 

So what is the definition of digital marketing?


From your company's website to various aspects of online branding (digital advertising, email marketing, web brochures, etc.), digital marketing covers a wide spectrum of tactics and content.

 

The best marketers know how to precisely link each type of content and tactic to strategic objectives.


Search engine optimization (SEO)


It is about optimizing a website so that it obtains the best possible ranking in search engine results and thus attracts more natural traffic (free). SEO Services in Lahore.

 

Content Marketing


It is about creating and promoting different forms of content to increase brand awareness, increase traffic and generate leads or customers.

 

Inbound marketing


The inbound marketing is an approach encompassing the entire funnel, designed to attract visitors, convert leads, close sales and retain customers using online content. 

 

Social media marketing


This practice consists of promoting content and a brand on social networks to improve brand awareness, attract traffic and generate leads. 

 

Cost per click (CPC)


This is an advertising method aimed at attracting traffic to a website. The broadcaster is paid each time an Internet user clicks on an advertisement. Google AdWords is one of the most popular forms of CPC.

 

Affiliate Marketing


This performance-based advertising method involves receiving a commission in exchange for promoting third-party products or services on a website.

 

Native advertising


These are content-driven advertisements, and posted on a third-party platform alongside non-paid content. BuzzFeed sponsored articles are one example. Also, many marketers consider social media advertising, such as Facebook and Instagram ads, to be native advertising.

 

Marketing automation


The marketing automation refers to software solutions aimed at automating marketing operations. It often makes sense to automate repetitive tasks, such as sending emails, posting to social media, and certain website actions.

 

Email marketing


Businesses use email marketing to communicate with their audiences. Email is used to promote content, specials and events, and to redirect contacts to the company's website. Digital Marketing in Pakistan.

 

Online public relations


Online public relations is all about developing a free online presence through web publications, blogs, and other content-oriented sites. They are similar to classic public relations, transposed into the digital world.

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